The demand for savoury flavours is becoming immensely popular among functional foods. It is driven by consumers’ interest in health and wellness, especially after the COVID-19 pandemic.
Enclosed is a list of trendy flavours specially chosen for South East Asia – a blend of natural ingredients developed using Lionel Hitchen’s technical expertise and industry knowledge to create unique consumer-driven products.

Advantages
- Derived from natural source
- Authentic flavour profile
- Huge variety of on-trend flavours
Applications (not limited to)
- Snacks
- Bakery
- Sauces and seasonings
- Ready meals
- Processed foods
Claims
- Clean label
- Halal and Kosher suitable
- Suitable for vegan and vegetarian
